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We believe that increased creativity and innovation will come from the difference and diversity of its makers. In the wake of BLM, a diverse group of creative media leaders came together to take action, with a mission to make the Dutch marketing industry more inclusive.

Until now opportunities for Black, Asia and Minority ethnic people have been limited in creative schools and creative media careers. With the right support, leadership and attitude, we aim to make our industry a more inclusive playground for everyone to thrive.